Who is deja vu??

I’m Brenda Sobiesczyk, the heart and hands behind Deja Vu Boutique and Home LLC. My entrepreneurial journey began in 1990, selling handcrafted items at craft shows and markets throughout Wisconsin. With over 50 shows a year and growing demand, I took the leap and opened my first store in Oshkosh. After nine wonderful years, I relocated to Berlin in 2011, continuing to grow my business and connect with loyal customers.

In 2020, I embraced a new opportunity by opening a second location in the revitalized downtown Ripon district. It was the perfect move—Ripon was blossoming into a vibrant shopping destination, and Deja Vu quickly became a favorite among locals and visitors alike. With more foot traffic and a bustling downtown, I consolidated operations in 2021 by closing the Berlin store and moving all inventory to Ripon.

The image shows the storefront of Deja Vu Boutique & Home LLC in Ripon, WI. The building is a brick structure with a blue and white striped awning over the windows. There are cars parked in front of the building. The store's sign indicates they sell women's and kid's clothing.

Click. Shop. Love.

Listening to customer feedback—especially from out-of-town shoppers—inspired the next step. In 2022, Deja Vu expanded online, launching a user-friendly website that allows shoppers to browse and buy from anywhere. Now, you can shop affordable fashion, accessories, jewelry, and home décor online, with new arrivals added frequently.

Located in downtown Ripon, Wisconsin, Deja Vu is a unique boutique offering affordable women’s clothing, inclusive sizing (Small to 3X), and an ever-changing selection of home décor and gifts. With a constantly rotating inventory, there’s always something fresh to discover—and we pride ourselves on keeping our customers happy.

Whether you visit us in-store or online, we can’t wait to help you find something special.