Brenda Sobiesczyk and the Deja Vu Story An entrepreneurial spirit and a creative soul led me to try out my business skills at craft shows and markets around Wisconsin. That was 1990 – at the time, I was attending about 50 shows a year, and the success with sales was proof enough that I needed to take the next step and start my own business. I opened a store in Oshkosh, enjoying nine years there before moving it to Berlin in 2011. Some years later, Ripon was beginning to experience a lot of growth in the downtown district – storefronts that had been vacant for a long time were being renovated by owners of retail and restaurant businesses.

So I decided to “join the party,” establishing Deja Vu Boutique and Home LLC on Watson Street in 2020.

That turned out to be a very good decision – Ripon was quickly becoming a popular shopping destination, and my store appealed to those shoppers. Soon after experiencing much success in that location, and spending most of my time there, I closed the Berlin store in 2021, moving the inventory to Ripon.