Brenda Sobiesczyk and the Deja Vu Story An entrepreneurial spirit and a creative soul led me to try out my business skills at craft shows and markets around Wisconsin. That was 1990 – at the time, I was attending about 50 shows a year, and the success with sales was proof enough that I needed to take the next step and start my own business. I opened a store in Oshkosh, enjoying nine years there before moving it to Berlin in 2011. Some years later, Ripon was beginning to experience a lot of growth in the downtown district – storefronts that had been vacant for a long time were being renovated by owners of retail and restaurant businesses.

So I decided to “join the party,” establishing Deja Vu Boutique and Home LLC on Watson Street in 2020.

That turned out to be a very good decision – Ripon was quickly becoming a popular shopping destination, and my store appealed to those shoppers. Soon after experiencing much success in that location, and spending most of my time there, I closed the Berlin store in 2021, moving the inventory to Ripon.


After listening to clients' requests (many from out-of-town) to establish an online presence, in 2022 Deja Vu expanded to include a website. This enabled me to share ongoing inventory changes and offerings with a digital market, making it easy and convenient to shop online.

Deja Vu Boutique and Home LLC, located in downtown Ripon, Wisconsin, is a “unique boutique,” featuring affordable fashion clothing, accessories and jewelry, as well as home décor items. A large inventory that changes daily allows for a wide selection and Happy Customers!